In the high-stakes world of iGaming, profits can vanish faster than a deck of cards in a magic act. But push notifications can be the hidden ace that keeps you consistently ahead of the house. Below, we’ve gathered 4 essential optimization strategies — plus a special spotlight on IP retargeting — to help transform underperforming campaigns into profitable ones and push profitable campaigns to their absolute peak.
Our Optimization Philosophy: From Red to Green… and Beyond
We don’t believe in a black-and-white approach, labeling campaigns simply as “profitable” or “unprofitable.” Our philosophy is this: optimization is about maximization. Any campaign that’s losing money (Red) can be turned around into a breakeven or profitable campaign (Green). And once you’re in the Green, you don’t stop — you keep optimizing to hit SuperGreen, where you push ROI to new heights.
But before we dive into the specifics of optimization, let’s make sure we’re on the same page — not just about what push notifications are, but also about why data is so crucial in iGaming and when it makes sense to scale (and when it doesn’t). After all, without a shared understanding of these fundamentals, even the most powerful strategies can fall flat.
Data as Your North Star
You can’t optimize what you can’t measure. So if you’re clueless about your numbers, you might as well be rolling dice in the dark. For push campaigns, you need:
- Accessible Data: Real-time dashboards, easy-to-digest graphs.
- Visual Clarity: Charts that spotlight trends at a glance.
- Actionability: The ability to tweak bids, targeting, or creatives based on insights.
Without solid data, “maximization” is just wishful thinking.
Push Ads 101: A Lightning Refresher
- User Subscribes: They opt in on a site (often news or entertainment).
- Notifications Arrive: They pop up anytime, anywhere—desktop or mobile.
- User Engages: If it sparks curiosity, they click… and convert on your iGaming offer.
When optimized, PUSH can be the silent yet reliable workhorse of your marketing mix.
From Green to SuperGreen: The Scaling Bonus
So, you’ve turned a Red campaign Green—now what? Don’t rest on your laurels. From Green to SuperGreen means scaling a profitable campaign to squeeze out maximum ROI.
It only works if:
- You have enough profit margin to justify higher bids.
- There’s plenty of traffic left to scale.
- The additional revenue outweighs any dip in margin.
If the numbers add up, raise those bids and aim for bigger rewards.
Strategy #1: Optimize Unique Push Parameters
IP Retargeting: A Must - Have iGaming Weapon
When it comes to iGaming, IP retargeting often separates top performers from the rest.
Why IP Lists Matter in Push
Most ad channels track user-specific identifiers like Device ID or Google ID. Push notifications don’t — but they do let you work with IP whitelists and blacklists. This enables cross-platform retargeting of your high-value users—vital for scaling both Red and Green campaigns.
How to Leverage IP Retargeting
- Retarget Known IPs: Upload IPs from users who visited your site or signed up but never deposited.
- Analyze Current IP Data: Flag IPs that convert poorly (Blacklist) and those that excel (Whitelist).
- Go Cross-Platform: IP retargeting isn’t limited to Push. It also rocks on:
- Pop Ads
- In-Page Push
- Native Ads (Web and In-App)
Real-World Use Cases
- Re-engage Potential Players: Users who clicked but didn’t register.
- Encourage Deposits: Signed up but never deposited? Give them a nudge.
- Reactivate the Inactive: Bring back dormant players.
- Upsell to the Active: Offer promotions or higher-tier products to current players.
Age of the User (Time Since Subscription)
One of Push’s unique stats is the time from subscription:
- Example: For an Australian iGaming campaign, users subscribed less than 8 days often yield a lower CPA than older subscribers.
- Action: Increase bids for “fresh” users; scale back on those who’ve been in the database too long without converting.
Strategy #2: Delve Into the Details
Sources & Sub-sources
Push traffic can be broken down into smaller sub-sources.
- Don’t Block Entire Sources: Some sub-sources could be strong performers, even if others underperform.
- Optimize at the Sub-Level: Identify the bad apples and drop them. Double down on the high ROI subs.
Browser Types & Versions
This may sound trivial, but it matters:
- Chrome vs. Default Browser: Chrome users often engage more.
- Up-to-Date Versions: Tech-savvy users can be more profitable to target.
Strategy #3: Smart Bid Management Before Blacklisting
Seeing red on your CPA? Don’t blacklist everything immediately:
- Lower your bid and see if that segment can still deliver conversions at a lower cost.
- Evaluate Performance again.
- Blacklist only if it remains a money pit.
This way, you don’t throw away potentially profitable traffic.
Strategy #4: Creative Optimization
Even a flawless bidding strategy won’t salvage a dull, unappealing creative.
- Headline & Body: Crisp, compelling, and intriguing.
- Icon & Image: Eye-catching without feeling spammy.
- Dynamic Parameters: Use personalization (like city name) where possible.
The Rule of Three
- Test at Least 3 Creatives: Find the top performer.
- Clone & Tweak the winner: Change headlines, icons, or copy.
- Test Again: Stay fresh and avoid banner blindness.
Key Takeaways
- From Red to Green: Turn unprofitable campaigns into profitable ones — it’s all about continuous optimization.
- From Green to SuperGreen: Keep pushing the limits of ROI once you’re already profitable.
- Data First: Without proper metrics, your optimization is guesswork.
- IP Retargeting: A game-changer for cross-platform iGaming success.
- Dig Deep: Optimize sub-sources and browser details, not just top-level stats.
- Bid Smart: Adjust bids before swinging the blacklist hammer.
- Creative Cycles: Always iterate; leverage the Rule of Three.
Final Word
In iGaming, nothing is static. You’re either optimizing and moving forward, or you’re sliding backward. With push notifications and smart IP retargeting as your secret weapons — and a philosophy of never settling for “just okay” — you can consistently turn Red campaigns Green, and push Green campaigns all the way to SuperGreen.
Ready to lay your cards on the table and rake in the chips?
Implement these strategies today, and watch your ROI surge like a lucky roll of the dice.
Good luck at the tables!
